Eliezer (Eli) Barshap

Having lived and worked in Japan for over 20 years, Eli brings a unique combination of international business experience, cultural understanding, and a hands-on approach to helping overseas brands succeed in the Japanese market.

As Managing Director of A Better Communication (ABC), he leads the company’s strategy, business development, and client relationships. His expertise spans market-entry strategy, regulatory compliance, import operations, logistics, and building strong relationships with Japanese distributors and business partners.

Before entering international business, Eli served as an officer in the Israeli Air Force, an experience that helped shape his leadership, strategic thinking, and problem-solving skills.

Eli believes that success in Japan goes far beyond having a great product. It requires understanding people, respecting cultural differences, building trust, and delivering on commitments. His approach is straightforward: listen carefully, communicate clearly, and find practical solutions that deliver results.

Outside of business, Eli is a karate black belt with a passion for music, dancing, and personal development. He enjoys connecting with people from different backgrounds and believes that meaningful relationships are at the heart of both business and life.