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How We Work

Clarity. Structure. Success.

Simplifying your brand’s journey into Japan

ABC helps international brands enter and grow in Japan by combining strategic consulting with hands-on import, logistics, and ongoing operational support.

We understand that success in Japan requires more than quality products. Careful planning, attention to detail, and a deep understanding of Japanese business expectations are essential to building trust and maintaining strong business relationships.

We focus on what matters most when doing business in Japan: preparation, market positioning, compliance, timing, and reliable delivery.

Our process

Our proven 5-step process for Japan market entry

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  1. 01.

    Product Definition

    We begin by understanding your product in full detail and confirming how it should be defined for Japan. Product definition impacts compliance requirements, paperwork, and whether additional steps are needed before import.

    We can help you determine suitable pricing, analyze competitors, and assess the size and potential of the Japanese market. In some cases, our assessment may reveal opportunities to improve the original strategy, product positioning, or market-entry timing.

  2. 02.

    Requirements and Import Readiness

    Once the product is defined, we confirm what is required for your specific category. Some products require laboratory testing, while others may need packaging or labeling reviews. Once confirmed, the labeling requirement is defined, testing workflows are created, we handle the necessary registration procedures and arrange the required licenses, where applicable.

    If samples are needed for laboratory check or package compliance, we review them and coordinate any required checks before full shipment. We also support documentation preparation for various procedures so the import process is handled properly.

  3. 03.

    Import and Customs Coordination

    Once the product is ready for import, ABC supports the import workflow from pickup and forward by sea or air to customs coordination. This ensures your goods enter Japan correctly and without unnecessary delays. We have an outstanding import score which allows us a smooth and quick action when entering Japan.

  4. 04.

    Logistics, Storage, and Fulfillment

    After clearance, ABC supports the operational setup inside Japan. We will safely deliver your goods directly to the client or to our logistics facilities for storage, product processing, and fulfillment. This can include warehousing, labeling, repacking, fulfillment, shipping, inventory reporting, and integration with various systems depending on your needs.

  5. 05.

    Market Development & Sales Opportunities

    If you are still new to Japan and want to find out how your brand will perform and be accepted, we have a few solutions that can help you get a better understanding of the opportunity. We can research the market for you, adding valuable insight to the size of the market and the competition.

    We can enter a local exhibition with/for you, and follow up to find a suitable distribution, or present your brand in local pop ups, letting Japanese customers see, touch and purchase your product without you stepping in Japan. We also help build the strategy according to the desired outcome, budget and timing to ensure a successful market entry.

    Note: Depending on your product, objectives, and market-entry strategy, certain activities in this stage may begin earlier or run alongside the preparation and import process.

Frequently asked questions

  • How does ABC support brands entering Japan?

    ABC helps international brands enter and grow in Japan by combining strategic consulting with hands-on import, logistics, and ongoing operational support. We tailor our services to each brand’s unique opportunities, challenges, and business objectives.

  • What is the first step to importing products into Japan?

    The first step is to correctly classify the product and identify the applicable Japanese regulatory requirements. We also assess market opportunities to help determine the most suitable market-entry strategy.

  • Do all products need testing to be imported into Japan?

    Not all products require testing before import into Japan. Depending on the product category and applicable regulations, certain products may require documentation reviews, safety checks, or laboratory testing.

  • Do we need Japanese labeling for our products?

    Japanese labeling requirements vary depending on the product category. ABC can help prepare compliant Japanese labels and coordinate their application to products when required.

  • Can ABC support both import and fulfillment in Japan?

    Yes. ABC provides integrated import and fulfillment support in Japan, including customs clearance, warehousing, inventory management, and nationwide B2B and B2C distribution.

  • Can ABC help if our Japan operation is already running?

    Yes. ABC helps companies improve their existing operations in Japan by identifying challenges, optimizing processes, developing relationships with suitable local partners, and supporting sales and marketing activities.

Ready to get started with ABC?

Let’s discuss your plans for Japan

Whether you’re preparing to enter the Japanese market or looking to improve your existing operations, ABC provides clear guidance, practical support, and reliable on-the-ground execution in Japan.

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