Skip to content
Contact Our Team
Temple path with cherry blossom

About Us

About ABC

Making Japan accessible, one brand at a time

Contact Our Team

A Better Communication (ABC) helps international brands enter and grow in Japan through expert consulting, structured import support, and reliable logistics.

Japan is a high-opportunity market, but it can be difficult to navigate without local knowledge. Regulations, product requirements, buyer expectations, and differences in language and business culture can create significant challenges without the right local expertise.

Photo of Eliezer (Eli) Barshap beside the founder quote

After more than two decades of working with international brands in Japan, I’ve learned that successful business is about much more than regulations and logistics. It’s about understanding people, building trust, and finding practical solutions that work for everyone involved. That’s the philosophy behind ABC and the way we work with every client.

– Eliezer (Eli) Barshap ABC Managing Director
What We Do

ABC provides practical support across three core service areas.

Consulting services

Consulting helps you plan your Japan entry or improve an existing operation, with work on strategy as well as hands-on tactics.

Explore service

Import services

Import support ensures your products enter Japan correctly and quickly, with the right documentation and compliance steps in place, helping you avoid unnecessary costs, delays, and compliance issues.

Explore service

Logistics services

We provide reliable storage, product adaptation, fulfillment, and nationwide distribution for both B2B and B2C operations in Japan.

Explore service

Meet the team

Explore our team

Why work with ABC

ABC is a boutique, multicultural team, composed of members from different cultures and backgrounds, that works closely with a select group of clients. This allows us to stay responsive, move quickly, and deliver high-quality outcomes, solving challenges as they come.

We focus on the details that protect your precious time, your budget, and your reputation in Japan, while making the work fun and hassle free.

Contact Our Team

  • 20+

  • 3,000+

  • 100+

  • Years of experience guiding brands

  • Unique SKUs handled

  • Brands successfully imported to Japan

Frequently asked questions

  • What is A Better Communication (ABC)?

    A Better Communication (ABC) is a team of Japan market specialists supporting international brands growth with consulting, import services, and logistics inside Japan.

  • What services does ABC offer?

    ABC offers Japan market consulting, Japan import support, and Japan logistics and fulfillment services. All for the purpose of growing your brand awareness and sales in Japan.

  • Do you only support businesses outside Japan?

    ABC mainly supports international brands entering Japan, but we also work with companies already operating in Japan, improving their operation with our bilingual consulting and local partners and services.

  • What are the challenges when expanding to Japan?

    Japan can be complex due to strict compliance standards, very specific import rules, and high expectations around delivery and reliability, in addition to differences in language and business common sense.

  • Can ABC support us long-term after launch?

    Yes, ABC aims to support long-term growth in Japan through ongoing import, suitable logistics support and consulting when needed. Some of our clients, though, have reached a growth stage where they shifted to a complete in- house process and didn’t need our direct services. We were happy to see them go and we are still in contact, sharing knowledge and referrals.

  • Do you work with multiple product categories?

    Yes, ABC supports multiple categories including cosmetics, which requires special license, food, beverage, daily goods, and other regulated product types. Some require registration and some are simpler.

Ready to get started with ABC?

Let’s discuss your plans for Japan

Whether you’re preparing to enter the Japanese market or looking to improve your existing operations, ABC provides clear guidance, practical support, and reliable on-the-ground execution in Japan.

Contact Our Team