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Helping international brands grow in Japan

ABC helps international brands enter, operate, and grow in Japan through strategic consulting, hands-on import support, and reliable logistics. All backed by more than 20 years of local experience.

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Trusted by global brands

  • Earth Sense
  • Dr. Fischer
  • Evolve Organic Beauty
  • Rosso Caffè
  • NEBO

20+

Years of experience

3000+

Unique SKUs handled

About ABC

About A Better Communication (ABC)

A Better Communication (ABC) helps international brands enter and grow in Japan through expert consulting, structured import support, and reliable logistics.

Japan is a high-opportunity market, but it can be difficult to navigate without local knowledge. Regulations, product requirements, buyer expectations, and differences in language and business culture can create significant challenges without the right local expertise.

ABC exists to make that process simpler and easier. We support brands with clear direction, hands-on execution, and smooth communication between international teams and Japanese partners.

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What we do

ABC provides practical support across three core service areas.

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Consulting

Consulting helps you plan your Japan entry or improve an existing operation, with work on strategy as well as hands-on tactics.

  • Strategy
  • Positioning
  • Execution

How we work

ABC helps international brands enter and grow in Japan by combining strategic consulting with hands-on import, logistics, and ongoing operational support.

We understand that success in Japan requires more than quality products. Careful planning, attention to detail, and a deep understanding of Japanese business expectations are essential to building trust and maintaining strong business relationships.

We focus on what matters most when doing business in Japan: preparation, market positioning, compliance, timing, and reliable delivery.

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01.

Product Definition

We begin by understanding your product in full detail and confirming how it should be defined for Japan. Product definition impacts compliance requirements, paperwork, and whether additional steps are needed before import.

We can help you determine suitable pricing, analyze competitors, and assess the size and potential of the Japanese market. In some cases, our assessment may reveal opportunities to improve the original strategy, product positioning, or market-entry timing.

02.

Requirements and Import Readiness

Once the product is defined, we confirm what is required for your specific category. Some products require laboratory testing, while others may need packaging or labeling reviews. Once confirmed, the labeling requirement is defined, testing workflows are created, we handle the necessary registration procedures and arrange the required licenses, where applicable.

If samples are needed for laboratory check or package compliance, we review them and coordinate any required checks before full shipment. We also support documentation preparation for various procedures so the import process is handled properly.

03.

Import and Customs Coordination

Once the product is ready for import, ABC supports the import workflow from pickup and forward by sea or air to customs coordination. This ensures your goods enter Japan correctly and without unnecessary delays. We have an outstanding import score which allows us a smooth and quick action when entering Japan.

04.

Logistics, Storage, and Fulfillment

After clearance, ABC supports the operational setup inside Japan. We will safely deliver your goods directly to the client or to our logistics facilities for storage, product processing, and fulfillment. This can include warehousing, labeling, repacking, fulfillment, shipping, inventory reporting, and integration with various systems depending on your needs.

05.

Market Development & Sales Opportunities

If you are still new to Japan and want to find out how your brand will perform and be accepted, we have a few solutions that can help you get a better understanding of the opportunity. We can research the market for you, adding valuable insight to the size of the market and the competition.

We can enter a local exhibition with/for you, and follow up to find a suitable distribution, or present your brand in local pop ups, letting Japanese customers see, touch and purchase your product without you stepping in Japan. We also help build the strategy according to the desired outcome, budget and timing to ensure a successful market entry.

Note: Depending on your product, objectives, and market-entry strategy, certain activities in this stage may begin earlier or run alongside the preparation and import process.

Why work with ABC

ABC is a boutique, multicultural team, composed of members from different cultures and backgrounds, that works closely with a select group of clients. This allows us to stay responsive, move quickly, and deliver high-quality outcomes, solving challenges as they come.

We focus on the details that protect your precious time, your budget, and your reputation in Japan, while making the work fun and hassle free.

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  • 20+

  • 3,000+

  • 100+

  • Years of experience guiding brands

  • Unique SKUs handled

  • Brands successfully imported to Japan

Why work with ABC Why work with ABC

Who we work with

ABC supports international brands looking to enter, establish, or expand their presence in Japan. We work best with companies that value strategic planning, flexibility, clear communication, and reliable local execution.

Whether you’re exploring the Japanese market for the first time or looking to improve an existing operation, ABC provides practical guidance and hands-on support to help you minimize risks, avoid costly delays, and achieve sustainable growth.

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Product categories we support

ABC works with international brands across a wide range of product categories, including cosmetics, beauty and personal care, food and beverages, consumer goods, and other regulated products. Each category presents different regulatory and commercial requirements in Japan. Our team helps you navigate these requirements, prepare your products for the market, and establish reliable local operations.

Global clients, Japan-focused support

ABC works with companies worldwide, including brands based in the UK, Europe, the US, and Israel. Regardless of where your team is located, ABC’s team and partners are based in and outside of Japan, which helps support the process inside Japan so you can enter the market with more control and clarity.

Who ABC is best for

ABC is particularly well suited to businesses seeking a dedicated, hands-on partner rather than a large, impersonal service provider. We understand that every company has its own structure, culture, objectives, and challenges. That’s why we work closely with our clients to develop tailored solutions that fit their business needs and support effective execution in Japan.

Japan market Q&A

For over two decades, ABC has supported brands import from the UK, US, Europe, Israel, Australia & beyond into Japan's thriving market.

UK USA EUROPE Israel Australia

+
more

We partner closely with select brands, blending hands-on guidance with experienced know-how to unlock Japan’s potential, transforming complex challenges into seamless success, one trusted relationship at a time. Our boutique approach helps you navigate Japanese regulations, cultural differences, and logistics with confidence, drawing on decades of experience serving international clients.

20+

Years of experience
guiding brands

3000+

Unique SKUs
handled

100+

Brands successfully
imported to Japan

95%

Client retention
partnership rate

What sets us apart

What sets us apart

ABC is a boutique consultancy that supports international brands operating in Japan with care, precision, and long-term commitment.

We work closely with a small number of clients so we can stay responsive, take ownership of complex challenges, and deliver outcomes that protect your business in Japan.

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Licensed cosmetics importer in Japan

Importing and selling cosmetics in Japan requires specific regulatory procedures and, depending on the business role, appropriate licenses. ABC holds the necessary Japanese cosmetics licenses to support compliant market entry.

Exceptional client retention

ABC maintains long-term partnerships with its clients. Brands continue working with ABC because problems are solved properly, operations run smoothly, and support remains consistent as the business grows.

Hands-on, end-to-end support

ABC takes full responsibility for the import and operational process in Japan. From defining products correctly and managing customs, to ensuring reasonable tax handling and compliance, ABC works through each challenge carefully and lawfully so clients don’t have to worry about the details.

Our success stories with clients

  • Rosso Caffe Client Review

    Rosso Caffe faced complex import rules and logistics challenges entering Japan. With our deep local expertise, we cleared every regulatory hurdle, built a smooth supply chain, and enabled fast market entry. Today, Rosso Caffe leads coffee capsule sales on Amazon Japan—proof of how the right partner turns obstacles into growth.

  • Dr. Fischer Review: Their Experience

    Dr. Fischer partnered with us to navigate Japan’s complex market with confidence. From securing a reliable importer to managing logistics, marketing, and local connections, we supported every step. The result: steady brand growth, expansion into clinics and pharmacies, and a flexible, responsive partnership that continues to drive success.

  • Paladin Knight Review: Working with Us

    When Paladin Knight expanded to Japan, they faced language barriers and trust issues finding dependable partners. Our team bridged that gap with constant reliability, logistics support, and hands-on assistance. CEO Zachary Castle credits us as a key ally who turned Japan’s challenges into smooth operations.

  • Testimonial Background

    Client testimonial

    “ABC has been our logistics and market entry partner for over five years, and honestly, without them we would not have been able to enter—let alone succeed—in the Japanese market. Every shipment has been handled smoothly and efficiently. Their management, regulatory handling, logistics, communication, timelines, and cost control are all at the highest level.”

    Yehuda Itzhaki

    Rosso Cafe

  • Testimonial Background

    Client testimonial

    “Professional, friendly, and highly responsive. Your team is available, proactive, and supportive, addressing every challenge, from small day-to-day issues to more complex situations. In addition, the warehouse and fulfillment services you provide are a key part of our day-to-day operations, helping us maintain a reliable supply and smooth ongoing activity in Japan.”

    Reli Yosef & Odelya Stern

    Dr. Fischer

  • Testimonial Background

    Client testimonial

    “Entering the Japanese market comes with its own unique challenges, and having ABC by our side has made a real difference. Their team is responsive, knowledgeable, and genuinely committed to helping us succeed. They go beyond simply providing services, they take the time to understand our needs and find practical solutions. We truly appreciate having them as our partner in Japan.”

    Zachary Castle

    Paladin Knight

Frequently asked questions

  • What is A Better Communication (ABC)?

    A Better Communication (ABC) is a team of Japan market specialists supporting international brands growth with consulting, import services, and logistics inside Japan.

  • What services does ABC offer?

    ABC offers Japan market consulting, Japan import support, and Japan logistics and fulfillment services. All for the purpose of growing your brand awareness and sales in Japan.

  • Do you only support businesses outside Japan?

    ABC mainly supports international brands entering Japan, but we also work with companies already operating in Japan, improving their operation with our bilingual consulting and local partners and services.

  • What are the challenges when expanding to Japan?

    Japan can be complex due to strict compliance standards, very specific import rules, and high expectations around delivery and reliability, in addition to differences in language and business common sense.

  • Can ABC support us long-term after launch?

    Yes, ABC aims to support long-term growth in Japan through ongoing import, suitable logistics support and consulting when needed. Some of our clients, though, have reached a growth stage where they shifted to a complete in- house process and didn’t need our direct services. We were happy to see them go and we are still in contact, sharing knowledge and referrals.

  • Do you work with multiple product categories?

    Yes, ABC supports multiple categories including cosmetics, which requires special license, food, beverage, daily goods, and other regulated product types. Some require registration and some are simpler.

  • What types of companies do you work with?

    ABC works with international brands that want to grow in Japan and need expert support and creative solutions across consulting, import, and logistics.

  • Do you work with cosmetics brands entering Japan?

    Yes! ABC holds the relevant Japanese cosmetics business licenses and supports the necessary compliance procedures, including testing, labeling, documentation, and product notifications, where applicable.

  • Do you support food and beverage imports into Japan?

    Yes! We support food and beverage imports through regulatory checks, documentation, labeling, testing coordination, and guidance on applicable duties and taxes.

  • Can ABC help businesses already operating in Japan?

    Yes! We help companies improve their existing operations by identifying inefficiencies, resolving communication challenges, supporting negotiations, refining strategies, and optimizing import and logistics processes.

  • Do you work with UK, European, and US brands?

    Yes! We regularly work with companies from the UK, Europe, the US, and other international markets. Our multicultural team helps bridge communication and business-culture differences.

  • Do you support regulated product categories?

    Yes. We support products requiring specific documentation, testing, labeling, or regulatory procedures. Since product classifications and requirements may differ between countries, we assess the relevant Japanese regulations before import.

  • How does ABC support brands entering Japan?

    ABC helps international brands enter and grow in Japan by combining strategic consulting with hands-on import, logistics, and ongoing operational support. We tailor our services to each brand’s unique opportunities, challenges, and business objectives.

  • What is the first step to importing products into Japan?

    The first step is to correctly classify the product and identify the applicable Japanese regulatory requirements. We also assess market opportunities to help determine the most suitable market-entry strategy.

  • Do all products need testing to be imported into Japan?

    Not all products require testing before import into Japan. Depending on the product category and applicable regulations, certain products may require documentation reviews, safety checks, or laboratory testing.

  • Do we need Japanese labeling for our products?

    Japanese labeling requirements vary depending on the product category. ABC can help prepare compliant Japanese labels and coordinate their application to products when required.

  • Can ABC support both import and fulfillment in Japan?

    Yes. ABC provides integrated import and fulfillment support in Japan, including customs clearance, warehousing, inventory management, and nationwide B2B and B2C distribution.

  • Can ABC help if our Japan operation is already running?

    Yes. ABC helps companies improve their existing operations in Japan by identifying challenges, optimizing processes, developing relationships with suitable local partners, and supporting sales and marketing activities.

  • What is Japan market consulting?

    Japan market consulting helps international brands enter, establish, and grow their business in Japan through strategic planning, local market expertise, and practical execution. It covers everything from initial market assessment to implementing effective business strategies.

  • Can ABC help us enter Japan for the first time?

    Yes. ABC supports brands entering Japan for the first time through consulting, regulatory preparation, import, and logistics services. We can also assist with market research, pop-up sales events, and other activities to evaluate market potential and develop business opportunities.

  • Can ABC help us fix slow growth in Japan?

    Yes. ABC helps brands address slow growth in Japan by identifying operational challenges, cultural and communication differences, and opportunities to improve their market strategy and execution.

  • Does ABC support go-to-market planning for Japan?

    Yes. ABC supports go-to-market planning in Japan, including market readiness assessments, brand positioning, sales channel development, overall strategy, and detailed import planning.

  • Can ABC support negotiation with Japanese partners?

    Yes. ABC supports negotiations with Japanese business partners by bridging cultural and communication differences, aligning expectations, and helping both sides find mutually beneficial solutions that build strong, long-term relationships.

  • Is consulting separate from import and logistics services?

    Yes. ABC’s consulting services can be provided independently or combined with our import and logistics services. This flexibility allows us to tailor our support to each client’s needs, from strategic advice to complete operational execution.

  • What is included in a Japan import service?

    ABC import support typically includes product definition according to the Japanese law, compliance planning that can be completely different from the country of origin, documentation guidance that will be in Japanese, coordination of required checks and lab examinations, and support through customs and the tax handling.

  • Can ABC help us import cosmetics into Japan?

    Yes. ABC holds a Japanese Cosmetics Manufacturing and Marketing License (化粧品製造販売業許可) and has extensive experience importing cosmetics into Japan. We support international brands with regulatory compliance, product notifications, import procedures, and coordination with relevant Japanese authorities, helping them bring their cosmetic products to the Japanese market smoothly and efficiently.

  • Can ABC help us import food and beverages into Japan?

    Yes. ABC supports the import of food and beverages into Japan, including preparation of required documentation, coordination with the relevant quarantine authorities, food import notification procedures, and laboratory testing when necessary. We help brands understand Japanese food import requirements and prepare for a smooth import process.

  • How do we know if our product can be imported into Japan?

    ABC begins by reviewing your product category, ingredients or specifications, and applicable Japanese regulations to assess import feasibility and identify any necessary approvals, inspections, or documentation. We can also provide information about applicable import duties and taxes to help you evaluate costs and make informed business decisions before shipment.

  • Do we need a Japanese company to import into Japan?

    Not necessarily. The requirements depend on the product category, applicable regulations, and the import arrangement. Certain products, such as cosmetics, require appropriately licensed businesses in Japan to handle specific regulatory responsibilities. ABC holds the relevant Japanese Cosmetics Manufacturing and Marketing License and can support brands with these requirements. Food imports also involve specific importer and notification requirements. For other products, overseas companies may be able to import without establishing their own Japanese company, provided the necessary customs and regulatory arrangements are in place. ABC can assess your situation and help determine a suitable import structure.

  • Can ABC coordinate customs clearance in Japan?

    Yes. ABC coordinates customs clearance procedures for shipments arriving in Japan by air or sea. We help prepare the necessary documentation, coordinate with customs brokers and relevant authorities, and address potential compliance issues to support timely and efficient clearance.

  • What is included in Japan's logistics and fulfillment services?

    ABC provides Japan logistics and fulfillment services for international brands, including warehousing, inventory storage, order processing, labeling, repacking, pick-and-pack fulfillment, and nationwide delivery. We also support inventory management through advanced warehouse management systems (WMS) and our English-language online platform, helping international clients monitor stock and manage shipping operations remotely.

  • Can ABC store our products in Japan?

    Yes. ABC provides warehousing and product storage solutions in Japan tailored to your product category, inventory volumes, operational requirements, and budget. We work with different logistics arrangements to identify the most suitable storage solution for your business.

  • Can ABC handle labeling and repacking in Japan?

    Yes. ABC supports product labeling, relabeling, packaging design, packaging production, and repacking services in Japan, depending on your product category and regulatory requirements. These services can help international brands adapt their products for the Japanese market and prepare them for distribution and retail sales.

  • Do you support both B2B and B2C fulfillment in Japan?

    Yes. ABC supports both B2B and B2C fulfillment in Japan, including order processing, pick-and-pack operations, and nationwide shipping. We coordinate logistics solutions for deliveries to distributors, retailers, businesses, and individual consumers, with an emphasis on accuracy, efficiency, and reliable delivery.

  • Can you support fulfillment for marketplaces like Amazon Japan?

    Yes. ABC has extensive experience supporting logistics and fulfillment for online marketplaces such as Amazon Japan and Rakuten. Our services include inventory storage, order processing, packaging, and shipping arrangements, as well as Amazon FBA preparation, labeling, and shipment to Amazon fulfillment centers. We support businesses of different sizes, tailoring our logistics solutions to their sales volumes, operational requirements, and growth objectives.

  • How do we monitor stock levels in Japan?

    ABC provides inventory tracking and stock-level reporting based on your operational needs. Alongside our warehouse management systems (WMS), we have developed an easy-to-use English-language online platform that allows clients to check stock levels in real time, place shipping orders, and manage customer delivery addresses from anywhere in the world. Integration with existing systems may also be available, depending on technical compatibility.

Ready to get started with ABC?

Let’s discuss your plans for Japan

Whether you’re preparing to enter the Japanese market or looking to improve your existing operations, ABC provides clear guidance, practical support, and reliable on-the-ground execution in Japan.

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